Why most digital transformation efforts fail

Jenny Butler Customer Experience & Events Manager
Last Updated

pitfalls in digital transformation

As field service and construction companies embrace customer-centric approaches, digital transformation becomes essential. Unfortunately, digitalization challenges within organizations often make transformation impossible. In 2018, 78% of enterprises failed to sustain their digital transformation goals due to operational shortcomings. These include organizational complexity, employee resistance, and a lack of partner resources.

How can companies succeed in their digital business transformation? Here we investigate the top three reasons companies fail as well as identify the strategies and resources needed to succeed. 

Reason 1: Organizational Complexity

Technology adoption is essential to any digital transformation strategy, but introducing new technology requires organizational changes.

When companies fail to share the importance of change to all stakeholders and customers involved, the likelihood of embracing new technologies and best practices decreases. Overlooking base-level complexities (e.g. legacy systems, IT culture, business objectives and customer needs) inhibit larger business goals. Transformation requires an “innovative culture,” says Forrester. Only then can companies deliver “improved customer outcomes using technology.”

Business leaders must view change in incremental steps. Each team and technology touchpoint requires individual attention. By addressing complexity on an individualized basis, companies can build towards realizing broader business goals.

Reason 2: Employee Resistance

Business leaders often fail to keep employee experiences in front of the mind. “Not delivering a great employee experience will cause a digital transformation to fail,” says Forbes.

With digitization, each team has its own opportunities and roadblocks. Team leaders must address concerns incrementally. Aligning teams with individualized activities best prepare them for broader infrastructure changes. In doing so, companies change employee mindsets “from the status quo of specific projects and dedicated budgets to a less complicated and flexible state of mind,” describes CIO.

Reason 3: Lack of Partner Resources

New partnerships and resources are critical to a successful digital transformation strategy. The right partners provide “capabilities to complement your own team with the kinds of technology tools you can put to use immediately,” says Forrester. Successful partnerships lead to long-term collaborations, which supports the digital transformation integration of many departments, processes, and systems. Winning partners do more than help you integrate enterprise technologies. They work with you as you prepare employees, train them, and adapt company culture to new technologies and workflows.

Fluix Is Your All-In-One Automation Solution for Digital Transformation 

Looking to make the first step with digital transforming your company? Fluix is a rapid-deployment tool for lightweight digital transformation. We deliver on essential components to any digital transformation strategy, including:

  • Lightweight, intuitive, and accessible employee tools
  • Automation that eliminates tedious tasks and redundancies
  • Technologies that provide real-time data for analysis
  • Data security and GDPR compliance

Field teams use Fluix to complete routine tasks in seconds, converting even two-week workflows into simple, mobile interactions. You can launch Fluix as a standalone solution, or integrate it into your existing technology ecosystem. Best of all, Fluix easily scales to meet your business demands.