AI Is a Pipe Dream on Paper

Everyone wants an AI strategy, but almost nobody wants to fix their data first.

In this episode, Brock Gourlay, Head of Product at Fluix, gives his read on what AI actually delivers in field operations.

The main take: if your operations still live on paper, AI won’t change them any time soon. Because it runs on structured data, and paper has none.

Also in the episode:

• Adding new AI tools on top of existing ones doesn’t solve the problem.
• Keeping the human in the loop is essential in regulated industries.
• Structured data comes first, AI-powered pattern recognition follows.